Conversion Optimization Round-up – October 2021
Do you know what some of the wealthiest entrepreneurs have in common? They are teachable and are always looking for ways to improve and adapt. Do you share this trait? If so, then you will want to jump into this month’s list of articles from websites we have come to...
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Guide to Conversion Focused Web Design: Examples and Best Practices
Current day web design goes way beyond just “looking good.” You’ll want your website to convert people visiting from cold traffic, and overall, have a smooth and intuitive user experience. With the end goal being, of course, to drive sales and revenue. But sometimes,...
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Conversion Optimization Round-up – September 2021
This month we have a phenomenal lineup for you. You will not want to miss the stellar information some of our favourite websites are dishing out. Do you want more conversions? Don’t worry, we have your back. Today, let’s dive in and see what some of the best companies...
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How to Boost Your Amazon Conversion Rate – Proven CRO Tips and Examples
Getting your products listed on Amazon is the first step. Then, boosting your conversion rate is what comes next. Because, unfortunately, if you build it - they will probably not come. It’s harder than ever to attract potential eyeballs to your product. On Amazon...
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eCommerce Case Study – 49.4% Increase in Paid Membership Sign-ups
The Website: Today’s case study is for a unique Membership eCommerce store called dScryb, where you can purchase boxed text called “scenes”, which describe various characters, places, spells, and other observations within the fantasy worlds of Role Playing...
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Improve Your Conversion Rate Optimization With This CRO Checklist
Doing conversion rate optimization and not sure where to start? Or maybe you’re just looking for a practical list of conversion elements to test on your landing page? Hopefully, our conversion rate optimization checklist can help you out. One common school of thought...
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Conversion Optimization Round-up – August 2021
Would you want to know if I told you there was a way to get more conversions, attract more customers, and put more money in your pocket? That's what we thought you would say. Today, we will break down some amazing articles from some of the most reputable companies in...
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How to Calculate Your eCommerce Conversion Rate
Wondering how to calculate your eCommerce website conversion rate? Your conversion rate is the number of conversions divided by the total number of visitors on your site. Then, multiplied by 100. Conversion rate = (conversion/total visitors) * 100 So, for example,...
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5 CRO Strategies to Increase Your Conversion Rate (With Examples)
If you’re researching conversion rate optimization strategies, you might have noticed that it can be quite easy to get overwhelmed. Doing CRO on your own can be intimidating. Especially if you’re starting from scratch. There are many strategies, best practices,...
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Conversion Optimization Round-up – July 2021
Who doesn't want more conversions? However, where does one start with the ever-changing methods and resources available? Let us help you out with some top picks of the latest articles in Conversion Rate Optimization. This Round-Up will explore how to calculate...
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Conversion Optimization Round-up – June 2021
Today we’ve got for you, a rich pool of helpful resources wherever you are on your CRO journey—beginner, intermediate or expert. First, we have an article from GuessTheTest that will surely give you a good idea for grabbing and sustaining your reader’s attention....
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eCommerce Case Study – See How We Got a 42.38% Conversion Rate Increase
In our latest eCommerce case study, we’ll show you how we repositioned the reviews section on two sites for increased conversions. The Websites: The first website is a niche bedding store based in the USA. They sell premium bedding designed in the states. The second...
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Conversion Optimization Round-up – May 2021
This month we're sharing some great new articles that will help you grow your online business and increase your conversion rates. First off, we thought you should know about the most common conversion killers that are likely hurting your profits. Then, the importance...
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Conversion Optimization Round-up – April 2021
In this month’s Round-Up we’ve got articles from VWO, Marketing Sherpa and Conversion Rate Experts covering eCommerce optimization, 3 quick Case Studies, one long-form FinTech Case Study and the Unbounce 2021 Conversion Benchmark Report. We hope you enjoy these...
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42.32% Increase for a Lead Generation Website in the Healthcare Niche
The Website: Our latest case study features a lead generation site in the assisted living niche. It connects family caregivers with suitable care homes or carers, and provides resources for those looking into various care options. What We Tested And Why: For...
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Conversion Optimization Round-up – March 2021
Today we’ve got for you all the latest articles in the CRO world. Beginning with ways virtual reality can optimize eCommerce business conversions. Moving onto formulas you can use to write great landing page headlines. Then we’ve got some expert advice on developing a...
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CRO Round-up – February 2021
We’ve got some great articles to share with you this month. Up first is a guide to landing page optimization tactics for different sources of traffic. We’ve also got an A/B testing How-To for those new to conversion rate optimization. As well as a post on how to...
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26.9% Increase for an eCommerce Business in the Homeware Niche.
The Website: This case study features an eCommerce business in the homeware niche. This Shopify store features a small selection of high quality tableware. It is a UK based site, but they ship all their products worldwide. They work with a select few reliable sellers...
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CRO Round-up – January 2021
Here's the round-up for the best new CRO articles for January 2021. First up, we’re starting with a review on the state of conversion optimization in 2020. Not technically from January, but we thought it a good starting point! Next, we’ve got a guide on CRO analytics,...
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eCommerce Shopping Cart UX Design Tips
Every year, 4 trillion dollars are lost in eCommerce sales due to cart abandonment. That's a punch to the gut for eCommerce businesses. Buyers who've clicked the add-to-cart button are usually ready to buy. They've looked at a product. Loved it. Decided they want it....
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eCommerce Checkout UX That Boosts Sales and Conversions ( 4 CRO Tests You Can Copy)
Want some quick wins for your eCommerce store’s CRO campaigns? Make changes to the checkout UX and you’ll see results quicker than changing any other part of your store. Why? Because this is the bottom of the funnel. The place where customers have high motivation to...
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eCommerce Homepage Best Practices: UX/UI Tips
The homepage for eCommerce stores is not the easiest one to build for conversions. Why? Because many of the visitors who get to it are at different stages of the customer journey. This makes it difficult to show each one of them exactly what they came to your site...
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Effective Bottom Funnel Marketing Tactics
Do you want to know a quick way to increase conversions? Go and optimize the bottom of your sales funnel. Why? Because customers who get to this stage are on the verge of buying. And yet, they can’t quite make the leap. Figure out what the resistance is and more of...
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Track These 5 Conversion Funnel Metrics To Identify Areas for Growth
You’ve spent many hours building a sophisticated sales funnel. Now it’s time to analyze the conversion funnel metrics to figure out if it’s working to meet your business goals. There’s only one problem. There are so many metrics you have to keep track of that you’re...
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How to Reduce Form Abandonment the Right Way
Web forms are money. Few elements on your site are as close to a conversion as an online form is. When a customer completes a form, this usually means money isn’t far behind. What do I mean? When visitors sign-up for your newsletter, the know-like-trust journey...
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How to Build Multi-Step Forms to Increase Conversion Rates
Are you unsure of what to test first to increase conversions? Don’t be. Start with a page that has the promise of big gains but only needs a few little tweaks. This includes Optimizing the value proposition of the landing page Adding testimonials on product pages, or...
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eCommerce Navigation Best Practices
Imagine going into a store for the first time. You enter a big building where you see dozens of aisles full of products from all over the world. Here’s your dilemma. You’re in a hurry and you only want almond flour. What do you do? Do you frantically walk up and down...
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How to Build Trust With Customers Online
Give a free offer to get more leads… Be active on social media… Send nurturing emails to get leads closer to the sale… You’ve got to admit it. We are regularly bombarded with all these marketing tactics on how to get more people into our sales pipeline. Some of them...
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How to Increase Cart Conversion Rates
It’s frustrating and mind-boggling. You look at your analytics. And you find that more than half of the people who add items to the cart abandon it. It’s safe to assume that most of them didn’t accidentally add the items. They read the product pages, liked what they...
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How to Check Conversion Rates in Google Analytics for Beginners
Over 50 million websites use Google Analytics (GA). But for many, it’s like a gym membership that hasn't been used for months. You see, it’s one of those things you’re told to get when you first build your site. But they forget to tell you about the fine print. They...
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Benefits of Customer Retention Optimization (+ Tips for Retaining Customers Online)
Let’s assume your business only depends on sales from new customers. So what do you do? You work hard to bring traffic to your site. You spend money to get all the cold leads coming. Again. And again. Once they buy something, you forget all about them. You move on to...
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How to Increase Website Engagement
Here’s something I see far too often. In this age of big data, many marketers seem to get hung up on numbers. Rightly so. But in the process, they often overlook the beating heart that pumps these numbers. What am I getting at? Let’s look at website engagement, for...
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Form Design Best Practices For the Best Sign-up Forms that Convert
It’s a scenario we’ve all had to deal with far too many times. You stand in a long queue for a long time in front of an office window. Then when your turn comes, the person in charge hands you a piece of paper. And with a dull and monotonous voice says, “Fill out this...
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How to Use Customer Testimonials On Websites And Get Buyers to Take Action
You know what it's like. You go to a site to buy something. You're interested in their offer. So you look for customer testimonials. But you can't find them. What happens next? Doubt seeps into your brain. You start to wonder if there's any truth to the site's claim....
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Get Customers to Buy Using the Familiarity Effect
Have you heard of the time eBay changed its background color from yellow to white? People hated it. So what did eBay do? The legend story goes that they made a code which in the course of a few months, incrementally changed the color to white. One shade different...
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Lead Generation Landing Page Best Practices
Let's not beat around the bush. If you're having problems generating leads, your business is going nowhere. Without a system that continuously generates leads, your business shrivels like an orange left out in the sun. You know what it's like. You have an offer with...
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The Ultimate Guide to Trust Badges
You’ve done the hard job. You’ve attracted people to your site. They’ve read your copy. And they’re convinced your product is the one. They should now be itching to click the buy button. Well, not so fast, cowboy! This is the internet we’re talking about. And in this...
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Fast Track the ROI of your Website Portfolio with Conversion Optimization
So. You’ve managed to build an amazing operations and SEO team for your website portfolio. All your main SEO keywords are on the front page or inside the top 3. You take websites to fully-fledged businesses in under a year. You know with certainty that you can...
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User Experience: Your Guide For Improved CRO & SEO
User Experience (UX) has grown increasingly important over the years for getting the best out of your website. On the internet, where attention spans are lower than ever. Where there’s more competition, constantly raising the bar. You need to be at the top of your...
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How to Reduce Cognitive Load
Your target customer lands on your site overwhelmed with many concerns. He’s plagued with distractions. A crying toddler. Hard day at work. Hangover. Slow computer. Dog demanding a walk. Because of this, he has limited energy to spend on your site. Psychologists call...
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Hi, I’m Kurt. Founder & CEO of Convertica. I live and breathe conversion rate optimization. I hope you enjoy my findings.
Use one of the links below to drop me a DM.
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